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Wood Sales Company

How Wood Sales is moving 60 years of surplus inventory onto one system

Wood Sales Company, a Golden, Mississippi surplus and closeout business founded in 1968, sells through Shopify, eBay, Amazon, TikTok, EDI and its own Toolmart store, and ran its inventory across an Access database, QuickBooks Desktop, Shopify and paper. Two interviews tell the move to Convexity: owner Tracy Chambers on sales, forecasting and AI, and IT project manager Mike Timms on one inventory record, warehouse scanning and the time it gives back.

Tracy Chambers, Owner, on moving Wood Sales Company to Convexity

Before Convexity

Sixty years of surplus and closeouts

Wood Sales Company has operated in Golden, Mississippi since 1968. Owner Tracy Chambers' parents started it in general merchandise and grew it into importing tools; today, in her words, “surplus and closeouts is the basis of what we do.” The company also runs customer service for First Alert safes, including a replacement-key inventory, and sells through several Shopify stores, eBay, Amazon, TikTok, EDI orders and its own online store, Toolmart Inc (TMI).

For most of its history the business ran on paper. “We're almost 60 years old, and until the last five years we've had no computer system at all,” Chambers said. The software that did arrive came in layers — an Access database for the showroom, QuickBooks Desktop later, some inventory in Shopify — and the company never fully moved onto any of them. Convexity is the first system meant to hold all of it.

Three systems and a paper warehouse

Mike Timms wears many hats at Wood Sales — sales, inventory management, IT, a call center — after close to 30 years in information technology. The operation he inherited runs inventory in three places at once: an Access database that still serves the showroom, QuickBooks Desktop that the company never fully moved onto, and Shopify for part of the catalog. “Not everyone knows that certain things are in certain places.”

Underneath the systems sits paper. Pick, pack and ship is largely done by hand, every outgoing order is recounted by a second person, and QuickBooks pushes the rest of the work into Excel: it cannot hold the fixed retail, wholesale and dealer prices Wood Sales needs, and “you can't get very granular when you're doing reports because QuickBooks has limitations on everything.”

The excess stock and forecasting problem

For a surplus and closeout business, the inventory is the business: it is bought opportunistically, in bulk, and it only earns money if someone remembers to sell it. That is exactly what the current tools fail at. “It will allow us to move excess inventory that we have,” Chambers said of Convexity. “Sometimes you forget about it when it gets stuck in the corner and you don't have good tools to see what you do have in stock.”

The cost compounds across teams. The sales team cannot see what is available to sell. Purchasing cannot see what is stagnating, so it rebuys items similar to bulk stock the company already holds. And nobody can say which warehouse locations are empty when merchandise needs to move.

Forecasting is the other half of her case. With customer buying history in one place, the sales team can work the list instead of their memory: “We can see what our customers have bought in the past and tell them, ‘It's been a while since you bought this,’ or have something similar in the line that we can possibly add to their line as well.”

What Convexity does

What one record changes for an operator

Timms' case for accuracy is a story every operator recognizes. “If my inventory system shows I have three of these and a customer wants 100, I say, ‘I have three right now.’ Then I walk out and I see a box with 200 in it. I've lost a customer, more than likely, because he's gone to the next guy who's keeping an accurate inventory.”

The key room shows the other failure mode. Two customer-service staff sold First Alert replacement keys from a Shopify count; when it hit zero but keys were still on the shelf, they kept selling. New keys were ordered but never added to the system, so several keys now show negative seven or negative eight on hand — and the true count “could be off by hundreds of keys either way,” from nothing but human error.

With every record in one system, the count is the same one everywhere it is read. His target is not perfection: “Having a 100% accurate inventory, I know 100%'s not always the case, but within 2% either way … is critical in this business.” Within 2%, an operator can trust the screen instead of walking the floor.

Scanning instead of recounting

Today, every outgoing order is counted twice. “Somebody ordered 100 of these and 50 of these, April calls me, and I have to walk downstairs and recount what she's already counted. And there are still mistakes even with two people checking it.”

Convexity's warehouse app moves location transfers, receiving and pick, pack and ship onto a handheld scanner. Each item is checked off as it goes on the pallet, so the second count — and the walk downstairs — disappears: “If every item is checked off and put on the pallet, there should be little to no error from that point moving forward.”

Change management, in his telling, is a sentence: “There is no old system. Now we're on Convexity.” After decades of parallel systems — some staff have run the same process for 30 years — the point of the rollout is that there is exactly one place to look.

What she wants AI to take on

During Convexity's onsite visit, the team photographed a handwritten piece of paper and had Convexity's AI create a new vendor and a purchase order from it. For a company that still does “lots of things handwritten,” that demonstration landed: “Yesterday we were able, from a piece of paper, to tell it to create a vendor in the computer and to also create a purchase order.”

The first big job she wants AI to take on is the First Alert key room: decades of handwritten key records that staff search by hand while a customer waits on the phone. “Nobody wants to tackle that task. Everybody's been putting that on the back burner 'cause it's a large job.” Digitizing it means faster answers for customers who are already upset when they call.

She is just as interested in AI as an interface. Staff who have never worked in a computer system can chat with it instead of learning screens: they can work in it “without actually having to know the ins and outs.” In a workforce where some employees have run the same paper process for 30 years, that is what makes one system adoptable at all.

Results and what’s next

Getting the time back

The payoff he cares about is time. “I'm the most excited about alleviating some of this manual work, because it's not hard, but it's time-consuming. Time is your most critical asset. You can make more money. You cannot make more time.”

His estimate: “four to five different people would save around an hour and a half a day. So five and a half hours a day. That adds up quickly.” Asked whether better forecasting would also cut excess inventory and stockouts, he answered, “Oh, absolutely.”

On AI, he is an enthusiast with standards — he uses it daily and has no patience for AI used as a shortcut: “Use AI to improve your life, not to literally make you lazy.”

The payoff: sales, profit and time

Chambers declined to guess at hours saved — “Let's answer that after we get going. I think it's gonna be a lot, though” — because hours are not what she is buying. Her list is commercial: the sales team knows what it has to sell, old inventory gets seen and moved instead of written off, and customer purchase history keeps the right products in front of the right customers.

“I think sales and growing profit are the key things that we will get from Convexity.”

Full transcript

Tracy Chambers, Owner · 25 of 25 passages · select a time to jump the video

  1. Tracy Chambers

    I'm Tracy Chambers with Wood Sales Company. We are located in Golden, Mississippi. Our company started in 1968, so we've been around for a little while. My parents started it with general merchandise, kinda grew it to importing some tools and things like that. So surplus and closeouts is the basis of what we do.

  2. Convexity

    Yeah, and we met Wood Sales at ASD Market Week, a trade show in Las Vegas, and have since come out here to meet with them and learn more about how they're doing business. But, you know, I know you guys are really excited to get Convexity implemented. Curious if you could talk about some of the challenges you've had that have made you realize, like, yes, it's time to move to a digital inventory management system and kind of replace QuickBooks.

  3. Tracy Chambers

    So having the inventory management system I think will allow us to control our inventory. It will allow us to move excess inventory that we have. Sometimes you forget about it when it gets stuck in the corner and you don't have good tools to see what you do have in stock. Also I think it will help us with the system that we're putting in know where all our merchandise is located. The system we have right now, we're struggling through locations. We wanna be able to know what locations are empty to relocate merchandise into. Also help our sales team to know what they have available to sell, and also help our purchasing team know what stagnant inventory we have so that they're not repurchasing things that are similar to the items that we already have...bulk inventory on. So, and then there are some forecasting tools I'm excited to use that we haven't been using before that I think we can see what our customers have bought in the past and toss them, "It's been a while since you bought this," or have something similar...in the line that we can possibly add to their line as well. So...excited to use some of those things.

  4. Convexity

    Yeah. Yeah, we're excited to get going with it. And, you know, in addition to just keeping track of where the inventory is and that operational side, you guys also are selling on a ton of different sales channels, so...

  5. Tracy Chambers

    Correct.

  6. Convexity

    ...there's the EDI orders, you have your several different Shopify stores, whatnot, TikTok, Amazon. And so, you know, that's been a big challenge, right, is just...

  7. Tracy Chambers

    It has been. And having the correct inventory and knowing what things you have to sell. Also, on the invoicing side, those electronic invoices are coming in through one system, and then they have to turn around and put them into our system. I think you have the tools that will allow to cut some of those steps out, so it'll save them time, should make them more efficient in their jobs. Everybody always is looking to save time and be better at their job, so I think a lot of those tools will help them.

  8. Convexity

    Right. And eventually it can help you get more revenue, right? Because you'll be able to open up even more sales channels without the burden of supporting them.

  9. Tracy Chambers

    Yes, correct. Whenever we can control our inventory and know what we have, it'll be much easier. And whenever you can streamline all those channels into one thing and you can manage them from one instead of having to go into different systems for different things, and hoping they're not making mistakes and leaving steps out, so I'm real excited about that. And I guess one thing you showed us yesterday that I'm most excited about, in our customer service for First Alert, on the keys, we have some very old files that are handwritten that the girls have to manually go back and search through. So being able to take AI and put those into a system, 'cause we were... Nobody wants to tackle that task. Everybody's been putting that on the back burner 'cause nobody wants to take the time to do it 'cause it's a large job. Taking AI and making their job easier, that'll make it easier for them to make customers happy. 'Cause most of the time those customers are a little upset when they call in because they can't access something that they need. So being able to find those things they need in a timely manner will make a difference in their phone calls and...how fast they can make the customer happy.

  10. Convexity

    Yeah. And keeping the customer happy is the most important part.

  11. Tracy Chambers

    Absolutely.

  12. Convexity

    Yeah, and I think the AI, you know, there's so many applications for AI in the business. And like we were showing yesterday, taking a picture of a handwritten sales order and being able to import that into the system.

  13. Tracy Chambers

    Yeah. And like I say, you know, we're almost 60 years old, and until the last five years we've had no computer system at all. So no computer system to track our inventory, I think it's gonna make a huge difference, and just being able, you saying, we do lots of things handwritten because we haven't had the computer system in the past. So being able to take a piece of paper that me or somebody else uses and take a picture of it and it turn it into... Yesterday we were able, from a piece of paper, to tell it to create a vendor in the computer and to also...create a purchase order. So that was nice.

  14. Convexity

    I think that's one of the coolest parts about AI is it gives a different kind of way to interact with the system for people who don't necessarily wanna sit down and learn how to use the, you know, the website to click through everything. They can just chat with AI like it's a human.

  15. Tracy Chambers

    Right.

  16. Convexity

    And makes it very easy to...

  17. Tracy Chambers

    Yeah.

  18. Convexity

    ...keep the system up to date.

  19. Tracy Chambers

    I think I'm most excited I think about that, because I think it will be easy for some of them that haven't been using a computer system to work within it without actually having to know the ins and outs. So excited to use that, and excited to see what else it'll do.

  20. Convexity

    After we get Convexity implemented and rolling, what do you think the impact to the business will be in terms of time saved, excess inventory reduced?

  21. Tracy Chambers

    So, well, I think it'd be very impactful. Number one, I think the most important thing is my sales team will know what they have to sell. And they will have the tools to be able to look at old inventory, to look at things that we need to move. And also the history. When it keeps up with the history, they'll be able to access their customers to see what they have bought in the past so that they can continue to offer them...in the future. So I think sales and growing profit are the key things that we will get from Convexity.

  22. Convexity

    Yeah, growing profit for sure. And...

  23. Tracy Chambers

    Yeah.

  24. Convexity

    ...how many hours per week across the entire business do you think would be saved by...

  25. Tracy Chambers

    I don't know. Let's answer that after we get going. I think it's gonna be a lot, though.

FAQ

Questions about Wood Sales Company

Tracy Chambers expects the biggest gain in sales and profit: her sales team will know what is available to sell, excess and stagnant inventory gets surfaced and moved instead of forgotten, and customer buying history keeps the right products in front of customers.

During Convexity's onsite visit the team photographed a handwritten note and had the AI create a new vendor and a purchase order from it. Chambers wants AI to digitize the handwritten First Alert key files next, and values chat as an interface for staff who have never worked in a computer system.

With customer buying history in one system, the sales team can prompt reorders (“It's been a while since you bought this”) and suggest similar items to add to a customer's line, while purchasing stops rebuying items similar to stock the company already holds.

Mike Timms estimates that four to five people will each save about an hour and a half a day, which he put at roughly five and a half hours a day across the team. This is his estimate made during the transition, not a measured result.

Three at once: an Access database (still used for the showroom), QuickBooks Desktop and Shopify, with pick, pack and ship on paper underneath and every outgoing order recounted by a second person.

It could not hold fixed retail, wholesale and dealer price tiers (only percentage discounts per customer) and its reporting limits pushed the analysis into Excel. “We can make it work, but it's a lot of extra Excel work for us.”

Each item is checked off on a handheld scanner as it goes on the pallet, replacing the current double count where a second person recounts every outgoing order. Timms expects “little to no error from that point moving forward.”

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